"Part of the reason why Jesus hides his identity in some respects is because local expectations of a coming redeemer, of a coming king, were often so political. If Jesus simply said, “I am the Messiah,” he would be heard to be saying something that he didn’t in fact mean: “I am here to establish a political kingdom, and take out the Romans, and set up the throne exactly as it was in the days of David one thousand years earlier. And this time we’re going to win.”" (D.A. Carson, How Do We Know Jesus Is the Messiah?)

Messianic Secret

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